Tracy Benelli has spent her entire career working with iconic leaders to usher in new ideas that have changed minds, changed behaviors and truly changed the world. Over the course of her 25-year career, she has led the communication strategies for introducing the new technologies that forever transformed how people manage their finances, buy perishable products on-line, have access to their personal genomics, store their data, and protect their privacy. She’s helped get revolutionary public officials elected, guided city leaders in envisioning the future of their community, worked alongside iconic thinkers to define the impact of their ideas, helped imaginative companies describe the relevancy of their offerings, and worked with others to reinvent themselves after experiencing public setbacks. In each instance, Tracy’s strategies and methodologies for building powerful and long-lasting reputations has created real and measurable value for leaders and businesses alike.